Bing Bong Book ♮ February Update

Dear Friends and Contributors,

Over the past four weeks, I've been speaking with my co-authors on their chapters, and I'm very pleased to confirm who they are.

I don't know how else to say it. I'm beyond grateful that Sam, Joe, Kevin, and Tim are putting their time and brains into this with me. Their chapters are fucking excellent, and I feel damn lucky to have them involved.

Thank you. Truly.

The final chapters where I'm still hunting for a co-author are these. If you (or someone you know) might be up for it, hit me up.

The final chapters that I’m looking for a co-author are the following. If you (or if you know anyone) that might be interested, please let me know.

Hat tip > Ms. Sue Daun

One of the sharpest creatives in branding is Sue Daun.

Sue is the Executive Creative Director at Interbrand (Omnicom), and I want to give her a massive, heartfelt thanks, not just for helping with this book (she introduced me to 10+ interviewees!) but for boosting my career overall.

From the start, Sue got “the power of sound” and backed me in every way. From client pitches and events to networking and buying into what we were building for our clients.

There are tons of stories I could mention, but the one that sticks is our collab on Haleon. It was a big deal (GSK splitting off to launch a new consumer brand), and the work we did together was creative as hell and award-winning (thanks Transform Magazine!).

Sue and I got to present the case study at the Interbrand Global Summit in Seville to the whole global team, and honestly, it was one of my proudest moments.

Thanks for everything, Sue.

P.S - She’s also an amazing illustrator. Check out her work here on Instagram.

Derek Lewis

I had an excellent call with a ghostwriter called Derek Lewis (a stranger I met on the internet).

He's got this solid framework called FRANKENDRAFT, and I'd recommend anyone eyeing a book project to chat with him.

For me, the cost was too steep right now, but I told him if the book lands publisher interest with an advance or ghostwriter budget, he's my first call.

Bottom line: He's a genuinely nice, talented guy, and I'm sharing his info here in case anyone's crazy enough and up for the wild ride of writing a book.

Thoughts on the general public - so far

Beyond music being the book's core theme, I'm noticing that in our niche industry, most people are decent. Meaning, they want to lend a hand, and they root for others to succeed. The best ones definitely stand out, and I'm grateful to be let into your trusted circles.

I get that the world has a ton of heavy stuff going on, and this book feels pretty small in comparison. But I do really appreciate all the kindness and support.

Closing

Since these newsletter updates will wrap up (😢) once the book drops, I'll keep a quick status section at the bottom each time to avoid repeating myself.

See you next month!

Bing Bong!

Latest Book Update (January 2026)

The book spans 25 chapters across six parts:

In tone and ambition, it echoes the energy of Tribe of Mentors (Tim Ferriss), How Brands Grow (Byron Sharp), and Alchemy (Rory Sutherland) but with a structured, end-to-end framework that's uniquely practitioner-led for this fast-growing discipline.

Pitch proposals to publishers being prepared (including Kogan Page, Palgrave Macmillan, Wiley, Routledge, Oxford University Press, Bloomsbury, and others who've published landmark books in music, branding, and marketing).

Where I (still) need your help:

Completed interviews so far (huge thanks!):

A special shoutout to the sonic branding and music agencies who've generously shared insights, competitors collaborating to raise the tide for everyone. I’m going to dedicate a section and exclusive event highlighting these founders and CEOs.

Your support, time, stories, and energy are literally making it happen. Thank you for being part of something properly groundbreaking.